Emirates - Benfica Sponsorship

Being a sponsor of an event, team, organization, or NGO doesn't mean paying a certain amount of money and placing your logo either on a backdrop, brochure, or jersey. You have to leverage your brand by utilizing this sponsorship wisely and create a buzz among your target audience.

Here is an excellent and cheerful example by Emirates. They are one of the sponsors of the Portuguese team Benfica, and look at what they have done in Lisbon before a game.

Well done!