01 Ekim 2009

49€'ya Avrupa...

İster iş için gidiyor olun isterseniz 29 Ekim veya Kurban Bayramı için ne yapsak diye düşünüyor olun... işte fırsat; http://www.sunexpress.com/

23 Eylül 2009

Ideas from Springwise.Com

One of the world’s leading source of new business ideas, powered by a network of 8000+ spotters, Springwise .com is an address which I regularly visit and look for ideas which I can feed myself, try to understand how the other think and create. Try it... it is enjoyable!

As I am currently working for SunExpress, I check Tourism & Travel section with a different point of view. 2008’s top 10 Travel & Tourism ideas was announced in 24 December 2008. However, only a few of them were impressed me. This year, I think there are some more bright ideas in this section.

Here are the ones which I liked so far;
- Social Network for Air France – KLM travelers
- Trip Planner suggests travelling music
- JetBlue's All-You-Can-Jet
- Event driven travel...
and my favorite one so far is;
- Hand Sketched Maps featuring drawing and local advice. A la Carte Maps are designed to combine guidebook, tourist map and original art in one which present an array of each city’s best-kept insider tips on a beautiful, 70-by-42-cm, hand-drawn map. This is perfectly fits to my travel blog Yol Gidenindir!’s approach.

When we look at marketing overall I have two to share;
- As many of you heard about it, “The Best Job in the World” is a success.
- Concept Feedback is an interesting tool to get early feedback from the community about your up—coming campaign, website or any communication.

Let’s keep spotting!… and review in December 2009.

11 Ağustos 2009

İzmir - Athens Inaugural Flight of SunExpress

We have organized an inagural flight from İzmir to Athens, the new international destination of SunExpress, on 04 August 2009. Here is the memoir which we have presented to our passengers on this first flight;

04 Ağustos 2009 günü SunExpress'in yeni dış hat uçuş noktası olan Atina'ya İzmir'den bir "açılış" uçuşu organize ettik. Bu ilk uçuşta yolcularımıza sunduğumuz hatıra ise aşağıda;

Flights are on Tuesdays and Saturdays, for now. Tickets satarting from €49. For further information adn reservation;

Uçuşlar şimdilik Salı ve Cumartesi günleri. Biletler 49€'dan başlıyor.
Detaylı bilgi ve rezervasyon için;

01 Haziran 2009

A New Era: SunExpress

Well... after a long break I am back to airline business. As of today I have joined SunExpress, which is a Joint Venture of Lufthansa and Turkish Airlines , as Corporate Marketing Manager. It is quite interseting and exciting that I have an airline brand to elevate after my Swissair times :)

Evet... uzun bir aradan sonra havayollarına geri döndüm. Bugün itibariyle Lufthansa ve THY'nın ortak kuruluşu olan SunExpress'de Kurumsal Pazarlama Müdürü olarak göreve başladım. Swissair günlerimden sonra bir havayolu markasını yüceltecek olmak oldukça ilginç ve heyecan verici :)

22 Mart 2009

I need a break!

You need a break? You need some time to refresh your mind? You look for a change to make up your mind? Coool...

I am doing all those in South Asia since 14 February, 2009. I have visited most interesting parts of South India, Sri Lanka, Singapore and Malaysia. Where am I know?.. Thailand, Koh-Phangan. Wheream I going? Well... final destination is Kathmandu, Nepal. See you soon...

09 Mart 2009

iGOA & I

Well... yes it is true! I am not a part of iGOA anymore. It will always have a special place in my hearth but professionally my ex partners will continue their journey. I wish them good luck and all the best!


Evet... doğru okudunuz! Artik iGOA'nın bir parçası değilim. Kalbimde her zaman özel bir yeri olacak ancak profesyonel olarak yolculuğa eski ortaklarım devam edecek. Kendilerine bol şans ve her şeyin en iyisini diliyorum!

22 Ocak 2009

Miles To Go - An interview with Miles Young, new CEO of Ogilvy

I was flying from New Delhi back to Goa last week with Kingfisher Airlines , which has free newspaper service even in domestic economy service. I picked The Times of India, which is the Indian equivalent of FT. In their supplement named "Brand Equity" there was an interview with Miles Young, who is the new and the first non-American CEO of Ogilvy.

The header was; "On his first day as global CEO of Ogilvy, he chose to be in Mumbai (Bombay) - a clear indicator of where he sees the future" Well, it may be correct because how many of you know that Global Hub for Digital Production of Ogilvy is in Bangladesh? ;) Anyway... let's have a look for some highlights from the interview;
  • His immidiate priority is Ogilvy's clients instead of financial issues during the global meltdown.
  • His second priority is to set longer-term business plan for Ogilvy. He believes in 5 year plans. He states that; "We have had some success in countries like India with five-year plans, which some say are rather communist-like. Annual plans tend to be quite short in terms of horizons. So I introduced five-year plans initially in China, then in India and also in Japan. Now, I want to do a global five-year plan"
  • Lessons (which I also agree) from his Asian experience, in his words, are; "One thing that I am taking from here is the optimistic and pragmatic way of approaching life" and "Patience. Asian cultures on the whole are more patient. The Goldman Sachs way of life is kind of impatient. Sometimes be prepared to wait, be prepared to argue through to get to a consensus are important techniques of the business, that our colleagues in the West don’t have"
  • He defines the digital medium in India (including online marketing as well, I think) as a conundrum. Well, to be honest, this is the truth :) There is a huge potential along with lethargy.
  • He thinks that arrogance is what ultimatelydestroys an organization
I think it is good to read the whole interview to understand him a bit more and see his global vision. Here is the link for Times of India - Brand Equity
Congratulations and good luck Mr. Young...

20 Ocak 2009

Burger King - Whopper Sacrifice

Whether it has been shut down by Facebook, as written at http://www.whoppersacrifice.com/, I think this was one of the best ideas of online marketing. In fact it was a campagin which combines digital medium with off-line environment and I believe it has reached it's target. Whether you name it as digital marketing or online marketing, it works!

It was not applicable in all countires due to certain reasons I believe but it was successful. Offer was simple; would you sacrifice 10 friends (from your Facebook friends) to have a free Whopper? Check out it's Facebook application for comments. Some people are happy with their free whopper and some are disappointed because of it is disabled. One user wrote "Great idea from the Burger King marketing department. Shame on Facebook for disabling it"
So why such an idea, which use digital medium and does online marketing in a different way, has been disabled? There are various non-sense applications at Facebook which deserves to be disabled but not this!

Response of Burger King is coming through http://www.angry-gram.com/index.php. This is also cool! Anyway, congratulations to Burger King and shame on Facebook...

... but what if this is also a setup? :)

P.S. Check also BG's http://www.whopperfreakout.com/index.html site for an interesting survey about Whopper ;)

19 Ocak 2009

Kingfisher & Vijay Mallya

Vijay Mallya, from my point of view, is the Richard Branson of India, yet he is not holding sir title. He has an airline, Kingfisher Airlines which is ranked as 5 star by Skytrax (like Virgin Atlantic), he has Kingfisher Beer (no website as ad of alcholic beverages are not allowed in India) which is the market leader in India, some pharma companies and he also has a F1 team (Force India) and so on so on...

I like his way of promoting his products. His brand use almost every medium (check picture) including online medium. Their online marketing tools are various. Just for this, Kingfisher has a website named Kingfisher World. However, it is a shame for me but recently I have discovered another online marketing tool of Kingfisher! It has also a calendar, like the famous Pirelli one in Europe ;)

For the ones who is interested; http://www.kingfishercalendar.com/2009/
Or get your own Swimsuit Special widget here.

As they say; Share the Good Times...

06 Ocak 2009

Nil following Nil inside Nil's mind...

Nil Karaibrahimgil's official website is live...

She is following her life in her mind. She is the stalker of herself ;) Visit http://www.niltakipte.com/ for Nil's real world... She also wrote about her website in her last article at Hürriyet :) Unfortunately it is in Turkish but for the ones who is interested click here!

iGOA - Let's GOA!