01 Ekim 2009
49€'ya Avrupa...
23 Eylül 2009
Ideas from Springwise.Com
11 Ağustos 2009
İzmir - Athens Inaugural Flight of SunExpress
01 Haziran 2009
A New Era: SunExpress
09 Mart 2009
iGOA & I
Evet... doğru okudunuz! Artik iGOA'nın bir parçası değilim. Kalbimde her zaman özel bir yeri olacak. Yolculuğa eski ortaklarım devam edecek. Kendilerine bol şans ve her şeyin en iyisini diliyorum!
22 Ocak 2009
Miles To Go - An interview with Miles Young, new CEO of Ogilvy
- His immediate priority is Ogilvy's clients instead of financial issues during the global meltdown.
- His second priority is to set a longer-term business plan for Ogilvy. He believes in 5-year plans. He states that; "We have had some success in countries like India with five-year plans, which some say are rather communist-like. Annual plans tend to be quite short in terms of horizons. So I introduced five-year plans initially in China, then in India, and also in Japan. Now, I want to do a global five-year plan"
- Lessons (which I also agree with) from his Asian experience, in his words, are; "One thing that I am taking from here is the optimistic and pragmatic way of approaching life" and "Patience. Asian cultures on the whole are more patient. The Goldman Sachs's way of life is kind of impatient. Sometimes be prepared to wait, be prepared to argue through to get to a consensus are important techniques of the business, that our colleagues in the West don’t have"
- He defines the digital medium in India (including online marketing and I think) as a conundrum. Well, to be honest, this is the truth :) There is a huge potential along with lethargy.
- He thinks that arrogance is what ultimately destroys an organization.
19 Ocak 2009
Kingfisher & Vijay Mallya
Vijay Mallya, from my point of view, is Richard Branson of India, yet he is not holding sir title. He has an airline, Kingfisher Airlines which is ranked as 5 star by Skytrax (like Virgin Atlantic), he has Kingfisher Beer (no website as ad of alcholic beverages are not allowed in India) which is the market leader in India, some pharma companies and he also has a F1 team (Force India) and so on so on...
I like his way of promoting his products. His brand use almost every medium (check picture) including online medium. Their online marketing tools are various. Just for this, Kingfisher has a website named Kingfisher World. However, it is a shame for me but recently I have discovered another online marketing tool of Kingfisher! It has also a calendar, like the famous Pirelli one in Europe ;)
For the ones who is interested; http://www.kingfishercalendar.com/2009/ Or get your own Swimsuit Special widget here. As they say; Share the Good Times...
08 Ocak 2009
Springwise Top 10 Marketing & Advertising Ideas- 2008
06 Ocak 2009
Nil following Nil inside Nil's mind...
She is following her life in her mind. She is the stalker of herself ;) Visit http://www.niltakipte.com/ for Nil's real world... She also wrote about her website in her last article at Hürriyet :) Unfortunately it is in Turkish but for the ones who is interested click here!
iGOA - Let's GOA!