GAP Logo (Re) Change Issue

You are not someone or a brand which you think; you are absolutely someone or a brand what the others think...

So it is very important to listen to your target audience and be brave. Here is a good example from the US.

GAP has probably spent hundreds of thousands of dollars creating its new logo. They were looking for a change, a dynamic, young, fresh, modern...etc. logo for the next decades. Many people worked on it, some people choose it, and a couple of them approved it.

Look what happened at the end of the day!

US clothes retailer GAP has scrapped the new logo just one week after its introduction following an "outpouring of comments" online. The original logo, which has been used for more than 20 years, has a blue box with "GAP" written in the white inside, and the new one was with GAP in black with a blue box on the top right.

In a statement released on the GAP website, Marka Hansen, president of GAP Brand North America, said the company's customers always came first. "We've been listening to and watching all of the comments this past week. We heard them say over and over again, they are passionate about our blue box logo, and they want it back. So we've made the decision to do just that - we will bring it back across all channels."

A wise decision, GAP!

Ful story @ BBC