08 Haziran 2012

B787 Dreamliner @ Abu Dhabi Int'l Airport

Yesterday we had a special guest at Abu Dhabi International Airport (AUH)...

Boeing's game-changer aircraft, B787 Dreamliner, was in AUH for a courtesy visit, as a part of the Dreamliner Promotion Tour. I was hoping to experience this aircraft as a passenger, but the opportunity to see it on the ground was also tempting enough. Aircraft was open to visit for two hours only. The first hour was reserved for Etihad staff and the second for ADAC staff, 50 people in each slot.

ZA003 is the third B787 built by Boeing for test flights, and it is going to be retired after all these courtesy visits. In other words, it is not going to be in commercial service. Aircraft was still smelling 'new', which was familiar to me. In 2009, when we were doing a photo shooting for the re-branding of SunExpress, a brand new B737-800 was the venue chosen right after its arrival to Antalya from Seattle.

I spent more than half an hour to check the Dreamliner's cockpit, crew rest areas, and even toilets, try one premium and two different economy class seat options, chat with Boeing staff about the materials used in the making of the aircraft and their 6 month-long tour around the world. A veteran Boeing staff distributing leaflets and stickers at the rear galley, looking a little bit stroppy, was one interesting character to note.

Aircraft itself is spacious, has modern lines, and many new features like shadeless windows bigger than any other commercial aircraft; deeper and wider overhead bins, which can accommodate 5 large hand baggage easily, sky interior, etc.

Every airline will have different cabin configuration, decoration, and seat features -- seemingly small details that make big differences. A380s are a good example of this. Both Emirates and Lufthansa use them, but they offer a completely different experience to their passengers, especially in premium cabins. So I am looking forward to flying with B787 to see the real thing, but overall this static tour was a very nice experience for an aviation freak like me.

You may check B787's official site to get more information here. I also share some links about this visit and B787's commercial usage;



25 Mayıs 2012

A380 - DC10 of 2000s?

During the past 12mts, I saw and read more news about 'cracks' in the wings of A380s, and finally, EASA has ordered all operators (airlines) to check their A380s. Now all of these operators are conducting checks by grounding their A380 fleet for a while.

This reminds me of the story of DC10...

DC10 has been produced by McDonald Douglas in the 70s and marketed as the game-changer aircraft. The company was in a race with Boeing to produce a high capacity long range aircraft. They have introduced DC10 to the market before the legendary Boeing 747 Jumbo Jet. However, these two aircraft had different stories; after a couple of emergency landings and crashes, including one of the most fatal air disasters in aviation history (TK891 Paris-London), DC10 disappeared from the market in the 80s while the 747 is still in use and its new generation 747-800 model had been introduced last year. Lufthansa had just received the very first passenger version of it last month.

A very similar story is in the works. Airbus rushed to introduce A380 before Boeing 787 Dreamliner and Boeing 747-800. Two companies have been racing to secure bigger orders from airlines, particularly those in the Middle East and Asia, with ambitious growth plans. Although the two arch-rivals had entirely different visions and strategies to achieve that.

McDonald Douglas worked on DC10’s design and after some other enhancements (stretched fuselage, increased wingspan with winglets, refined airfoils on the wing and smaller tailplane, new engines, and increased use of composite materials), re-launched it as MD-11. This aircraft is still in use, mostly in cargo airlines. KLM is the only MD-11 operator for regular passenger flights as of 2012.

Maybe Airbus should do the same for A380? Like software updates; they can launch A380 v.2 to make it more safe and reliable.

I will have a closer look at this story...

06 Mayıs 2012

15 Mart 2012

Virgin Atlantic staff trained to whisper to put fliers at ease

The UK airline is training its flight attendants in the art of speaking quietly in time for the launch of its Upper-Class Dream Suite, which is equivalent to a Premium Business Class.


As far as I know, a quiet and announcement-free premium cabin is one of the criteria to get a 5-star rating in Skytrax. Well, if you pay that much amount of money, you expect more...

However, this move of Virgin Atlantic is raising the bar, and I think all airlines should consider this.

You may read the spotting at Springwise and discover Upper-Class Dream Suite here.

10 Ocak 2012

12 Crucial Consumer Trends for 2012

Here is the briefing of trendwatching.com about the 12 crucial consumer trends for 2012. I will share the list only, so the ones who like to read the briefing in full please click here...
  1. Red Carpet (... which I am also working on)
  2. DIY Health
  3. Dealer-Chic
  4. Eco-Cycology
  5. Cash-Less
  6. Bottom of the Urban Pyramid
  7. Idle Sourcing
  8. Flawsome
  9. Screen Culture
  10. Recommerce (...which I found very interesting)
  11. Emerging Maturialism
  12. Point & Know
I know that some of those trend names are a bit weird but worth to read... enjoy!

08 Ocak 2012

Wearing a slogan on your t-shirt is so passé

We were thinking about this years ago for networking with barcodes but the production of X amount of t-shirts with different codes was too costly. Some Londoners tried and did there ;) Now it is the era of QR codes and this can work!