24 March 2017

Google 'can't guarantee' ads won't appear by offensive content!

Eric Schmidt, chairman of Google's parent company, Alphabet, and the most prominent public face of the search giant; "We can't guarantee it, but we can get pretty close"

Schmidt conceded the point during an interview on Fox Business Network Thursday in response to a growing advertiser boycott against the company. More than 250 brands have pulled ads after reports that they were appearing near YouTube videos from terrorists, Nazis, and other hate-mongers.

I believe that this boycott and response of Google, along with other platforms will define the future of online advertisement. Have a look at Mashable to read the full article by Patrick Kulp.

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