Boeing cannot see any "compelling reason" to follow its European rival Airbus and offer a new engine upgrade for its best-selling single-aisle passenger jets, the US Company has revealed.
Today, this is still an open discussion. As long as B787 had several delays A380 looks like successful but the real competition will begin in a year. On top of this, now there is another and new one discussion for single aisle, short to medium hall aircrafts. When you consider the rising fuel prices and cost pressure on airlines Airbus' decision is wise.
Everybody was expecting a counter attack from Boeing. This could be announcing a major change in B737 programme or a new aircraft but not an announcement in complacency or ignoring the reality that Airbus is transfering its know-how from A380 to A320 and their B737 series will be old fashioned soon despite some make-up and development during the last few years.
On the other hand, there may be a strategy behind it. Bombardier, which is a Canadian producer, has announced its single aisle low cost-high performance aircraft programme years ago. Also Embraer, Brazilian producer, have already a similar programme (E-Jets). Chinese, Russian and Japanese producers are also in this game. Maybe they think that this is a game which they cannot win or it is not going to be profitable as it was in the past. B787 can easily claim its dominant role in the medium hall market in the future.
This is a very nice game to watch...
For more information about Boeing’s position you may read following articles:
Boeing sees little sense in Airbus re-engine plan