23 September 2016

Brad is single by Norwegian

Such a good example for low-cost airline ad... just on time, savvy and funny.

05 May 2016

Batmobile at the center of the world - Istanbul

After Super Bowl ads, special livery on a Boeing 777 and inflight add-ons, another output of the sponsorship of Turkish Airlines focusing on Istanbul and its natural hub status...



30 March 2016

Return of supersonic flights

I remember the Concorde Era and last campaign of British Airways to experience a supersonic flight with legendary Concorde from London to New York. I was working for Swissair and entitled to have a discounted ticket, but not enough budget as a young marketing executive.

Since then I have thought about the length of flight times and reintroduction of supersonic flights by using advanced technology. Introduction of new generation aircrafts such as B787 and A350 brought some improvements to the cabin and passenger comfort, significant reduction in fuel consumption and operational efficiency but time.

My latest long-haul flights from Istanbul were to Sao Paolo and Johannesburg. Each of them was more than 10 hours. Personally, I can manage flights up to 6 hours, but longer flights are a waste of time, even if you fly in Business Class.

New Era

Finally, a company called Boom announced the return of supersonic flights. In an interview, Blake Scholl, the founder and chief executive of Boom, said; “This isn’t science fiction, we are actually doing this. You will be able to fly New York to London in three-and-a-half hours for $5,000 return, [which is roughly] the same as [the cost] of business class.”

Sir Richard Branson says Virgin will partner with Boom to build and test plane to succeed where Concorde failed – ‘this lets you commute’ across oceans.

Boom planes will travel 2.6 times faster than any other aircraft, up to speeds of 1,451 miles per hour – Concorde's top speed was in the region of 1,350 miles per hour.

Each vessel will have 40 seats in two rows on either side of the aisle, and will allow passengers to travel from London to New York in under 3hr 30min, which is almost half of the current flight time between two cities. I believe that this new initiative will pave the way to more affordable supersonic flights in a decade. Good luck gentlemen!

Please click here to read the full story published in The Guardian or visit the official website of the project; boom.aero


28 February 2016

Digital in Turkey - 2016

Well... it is better to compare it with the previous year's results, which I published in this blog; Digital in Turkey.

From my point of view, the most important one is the 50% equal share of laptops/desktops and mobile devices/tablets. Social media usage and habits are also indicative both in Turkey and rest of the world. In two years time, the company I work for will inaugurate the world's biggest hub; Istanbul New Airport. The question is; are we going to have a traditional airport web site for our further passengers or what?

Anyway, here is the chart for the main indicators. The full report can be viewed through slideshows of @wearesocialsg on LinkedIn.


26 February 2016

The people behind SWISS

I was one of them for almost 7 years... first 5 years with the legendary Swissair, which was a unique and priceless experience. Below video is such a nice one brings you to a journey through the successor SWISS. Enjoy it!

19 February 2016

Why Boeing airplane models start with number 7?

I was wondering the real reason for a long time. Why they name them as 7X7?

Forget all stories and conspiracy theories you heard about the model numbering of Boeing airplanes. There is a logical reason which makes sense, at least at the organizational level...

After the World War II, Boeing President William Allen set about on an ambitious restructuring of the company, dividing each new department by three-digit numbers. The 300 and 400 departments continued to focus on the company’s propeller aircraft offerings, while 500 came to denote the part of the company focused on turbine engine development. The 600s were reserved for rocket and missile product. And finally, the burgeoning jet transport aircraft division of the company was assigned the number 700.

As the company prepared its Model 700 jet for commercial sales, Boeing’s marketing department swept in and rightfully suggested that the name didn’t exactly roll off the tongue. Instead, the 700 was renamed the alliterative 707. The 717 followed the pattern, with subsequent decades, bringing with them the 727, 737, 747, and so on up to today’s 787 Dreamliner.

Click here to read the full story and visit the official pages of Boeing about their commercial airplanes.

04 February 2016

The World's Longest Flights

Here is a nice work shows the world's longest flights as of January 2016. Nowadays MEB3 airlines, Emirates, Qatar Airways and Etihad, are competing for another title; the world's longest route.

Infographic: The World's Longest Non-Stop Flights | Statista

Qatar Airways is planning to launch Doha - Auckland route (9.034miles/18,5hrs) while Emirates announced Dubai - Panama City link (8.588miles/17,5hrs). On the other hand, Singapore is planning to reinstate its legendary Singapore - New York flight (9.500miles/19hrs) with Airbus A350-900ULR aircraft.

You may visit following links to read a bit more about this new battle; Yahoo Finance, Skift and Statista. I also heard that Turkish Airlines is in search of an aircraft to establish an air link between Istanbul and Australia, the only continent that TK doesn't serve.

My personal limit for a comfortable and healthy flight in economy class is around 6-7hrs. In premium cabins this is around 12hrs. The idea of spending 18-19hrs or even more in a flight where you have limited space makes me nervous.

Have a nice and short flight!