24 March 2017

Google 'can't guarantee' ads won't appear by offensive content!

Eric Schmidt, chairman of Google's parent company, Alphabet, and the most prominent public face of the search giant; "We can't guarantee it, but we can get pretty close"

Schmidt conceded the point during an interview on Fox Business Network Thursday in response to a growing advertiser boycott against the company. More than 250 brands have pulled ads after reports that they were appearing near YouTube videos from terrorists, Nazis, and other hate-mongers.

I believe that this boycott and response of Google, along with other platforms will define the future of online advertisement. Have a look at Mashable to read the full article by Patrick Kulp.

17 January 2017

Limited Edition SELECTION VINTAGE 2014

No, it is not wine, it is coffee!

Nespresso has launched a new Limited Edition coffee called Selection Vintage 2014. It is not just another limited edition like Tanim de Chiapas - Mexico or Cafezinho - Brazil. It is not exotic or has a colourful capsule like others. It is all about the story behind it. Have a look at below video;

Nespresso Brand

OK, I am a Nespresso customer and I like both the product and brand. I even upcycle used capsules of mine and my friends to make decorative items; Capsules and Light. Categorically it falls under capsule art, another developing thing among fans, which is also under the radar of Nespresso. Check the website of Second Life Project by Nespresso or just google it.

Check out their Ecolaboration Program. A comprehensive one covering sustainability, social and environmental impacts of the business while improving the lives of coffee farmers and their communities. They do whatever has to be done.

I believe that Nespresso is a very successful brand which has created its own segment and loyal customers. An upscale coffee brand with chique boutiques, quality products, great marketing communication and, of course, ads with George Clooney who is its face since the brand launched. What else?

Treat it like wine - Complex taste with elegant woodiness

It looks like Nespresso brings a new dimension to the world of coffee by launching Selection Vintage 2014. They treat coffee as wine and market it accordingly. I have not tasted it yet but the point is how you position it, not the taste or price, at least for now. This has a big potential and I wonder how it is going to develop.

Good luck Nespresso!

14 January 2017

Vintage Maps Rekindle the Romance of Early Air Travel

Have a look at NG story about vintage maps of airlines in the early days of the 20th century and compare it with Martin Grandjean's below work to see how the industry has developed in terms of network. Today we have more than 3.000 airports and 60.000 routes. Don't you think that it is amazing?

Click here to read the full story of NG. If you like to buy the book Mapping the Airways, curated by Paul Jarvis visit Amberley Publishing website.

Have a nice flight!

03 January 2017

Does the Airbus A380 have a future?

I had a few flights on board of Emirates A380s, both in Economy and Business. Yes, it is a huge aircraft but in terms of passenger comfort, there is nothing unusual except the bar for premium pax.

Have a look at the video news by Jeremy Howell of BBC;

21 December 2016

Airbnb Flights

Before we get into details, please have a look at these two links;
  • Skift - Airbnb Is Really Building A Flight Search Engine 
  • Bloomberg - News about intentions of Airbnb

Skift Take by Dennis Schaal;
Turns out it is more than a trial balloon, after the announcement of possible flight search at Airbnb Open last month. The margins are tiny in flight search, not sure why it would be better than any other OTA, other than it has lots of traffic coming to Airbnb.

How Airbnb has changed the way we travel?

Simple. They offered a new, different and genuine way to stay in the cities we visit. We loved this from host to guest concept. If you go for a room it is far less expensive than a hotel room. This may not suitable for all but if you go for an entire apartment, it is a better option than any hotel, especially if you are travelling more than two people.

I travelled to Amsterdam this month with my friends and we stayed in a nice, centrally located apartment. It cost €50pp/night, which was less expensive than a 3-4 star hotel option. We had the luxury of being in a "home" with a nicely decorated living room, two bedrooms, comfy beds, a fully equipped kitchen, wi-fi and so on.

It was like staying at a friend's place while s/he is away.

How I booked our tickets?

Like many of you, first I searched through online platforms to see all available schedule and price options. To be sure about the prices I also checked the websites of the selected airlines because sometimes you can catch a better deal. After all, I booked via an OTA, bavul.com, which was nearly 20% cheaper than the website of the airline we flew.

The decision process for many leisure travellers is more or less same.

So the idea of offering flights, too, is fine and has a potential, especially when you have such a traffic, but at the end of the day, it depends on how it is going to work. Google, the most visited site in the world has Google Flights, which facilitates the purchase of tickets but it is not the best. As written in one of the above links, Kayak.com has no worries because they know that their product superior to Google Flights.

That is why Dennis Schaal has a point.

Airbnb has been looking for some other initiatives to boost business. Last month, the company made it possible to book local experiences and tours. Again from host to guest. Such a nice idea.

When it comes to aviation, obviously things are different. To be successful, Airbnb should find a way to change the way we book like they did before. Offering flights like an OTA will not make a difference. I would go and have a round of talks with the hosts, in this case, airlines, to explore potential opportunities, not cents.

Good luck Airbnb!

23 September 2016

30 March 2016

Return of supersonic flights

I remember the Concorde Era and last campaign of British Airways to experience a supersonic flight with legendary Concorde from London to New York. I was working for Swissair and entitled to have a discounted ticket, but not enough budget as a young marketing executive.

Since then I have thought about the length of flight times and reintroduction of supersonic flights by using advanced technology. Introduction of new generation aircrafts such as B787 and A350 brought some improvements to the cabin and passenger comfort, significant reduction in fuel consumption and operational efficiency but time.

My latest long-haul flights from Istanbul were to Sao Paolo and Johannesburg. Each of them was more than 10 hours. Personally, I can manage flights up to 6 hours, but longer flights are a waste of time, even if you fly in Business Class.

New Era

Finally, a company called Boom announced the return of supersonic flights. In an interview, Blake Scholl, the founder and chief executive of Boom, said; “This isn’t science fiction, we are actually doing this. You will be able to fly New York to London in three-and-a-half hours for $5,000 return, [which is roughly] the same as [the cost] of business class.”

Sir Richard Branson says Virgin will partner with Boom to build and test plane to succeed where Concorde failed – ‘this lets you commute’ across oceans.

Boom planes will travel 2.6 times faster than any other aircraft, up to speeds of 1,451 miles per hour – Concorde's top speed was in the region of 1,350 miles per hour.

Each vessel will have 40 seats in two rows on either side of the aisle, and will allow passengers to travel from London to New York in under 3hr 30min, which is almost half of the current flight time between two cities. I believe that this new initiative will pave the way to more affordable supersonic flights in a decade. Good luck gentlemen!

Please click here to read the full story published in The Guardian or visit the official website of the project; boom.aero