10 October 2017

Consumer 2020

PSFK is a New York based business intelligence platform inspires creative professionals. It is in my bookmarks for a long time and I regularly, not frequently, check their web site for useful picks and ideas. Here is an interseting one; Consumer 2020.

According to PSFK, this report, developed in partnership with Cisco, explores, questions and discusses how brands can adapt to a new collective of empowered consumers. The democratization of technology has allowed these individuals to access creation tools typically limited to retailers and brands.

Click here to have a look at Summary Presentation and download free report.
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