17 January 2017

Limited Edition SELECTION VINTAGE 2014

No, it is not wine, it is coffee!


Nespresso has launched a new Limited Edition coffee called Selection Vintage 2014. It is not just another limited edition like Tanim de Chiapas - Mexico or Cafezinho - Brazil. It is not exotic or has a colourful capsule like others. It is all about the story behind it. Have a look at below video;


Nespresso Brand


OK, I am a Nespresso customer and I like both the product and brand. I even upcycle used capsules of mine and my friends to make decorative items; Capsules and Light. Categorically it falls under capsule art, another developing thing among fans, which is also under the radar of Nespresso. Check the website of Second Life Project by Nespresso or just google it.

Check out their Ecolaboration Program. A comprehensive one covering sustainability, social and environmental impacts of the business while improving the lives of coffee farmers and their communities. They do whatever has to be done.

I believe that Nespresso is a very successful brand which has created its own segment and loyal customers. An upscale coffee brand with chique boutiques, quality products, great marketing communication and, of course, ads with George Clooney who is its face since the brand launched. What else?

Treat it like wine - Complex taste with elegant woodiness


It looks like Nespresso brings a new dimension to the world of coffee by launching Selection Vintage 2014. They treat coffee as wine and market it accordingly. I have not tasted it yet but the point is how you position it, not the taste or price, at least for now. This has a big potential and I wonder how it is going to develop.

Good luck Nespresso!

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