29 October 2015

Emirates - Benfica Sponsorship

Being a sponsor of an event, team, organization or NGO doesn't mean paying a certain amount of money and placing your logo either on a backdrop, brochure or jersey. You have to leverage your brand by utilizing this sponsorship wisely and create a buzz among your target audience.

Here is a very good and cheerful example by Emirates. They are sponsoring the Portuguese team Benfica and look what they have done in Lisbon before a game.

Well done!

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