24 February 2013

Share a Smile by Emirates

Emirates airline is putting on a smile with its latest campaign...literally. Titled ‘Share a Smile’, it has created 29 videos in 14 languages of its cabin crew expressing quirky and unusual expressions and greetings from around the world.

Emirates’ crew explain the meaning behind popular local phrases like ‘Don’t make an elephant out of a fly’ (Russian), ‘You’re so pretty it made a bang’ (Cantonese) and ‘You’re the cat’s whiskers’ (English). There is also a compilation behind the scenes out-takes video showing the fun the crew had making the films.

This is the latest step in Emirates’ global brand campaign Hello Tomorrow...

Click here to view all videos...

Here is the Turkish one; You're a genie - Cin gibisin

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